OUAI Shampoo

OUAI Means Yes – In that casual Parisian way. OUAI is about being better IRL than on Instagram. It’s about having honest conversations with our community. It’s about letting go of unrealistic expectations and embracing your imperfections.
Made For Effortless Routines – All OUAI hair care products like this moisturizing conditioner are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality.
Live Life Your OUAI – OUAI offers luxury hair products at affordable prices that are user-friendly — no glam squad needed. After Fine Shampoo, apply a quarter-size amount of our hydrating conditioner to hair, focusing on mid-shaft and ends.